How can shopping malls grasp the opportunity of "Revenge Consumption" by leveraging big data analytics?

In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in the second quarter, showing a remarkable recovery.

2020-12-02 10:18:40

Wisers & Microsoft Jointly Explore New Territory in Big Data

Microsoft China Partner Conference 2020 was held in Beijing on October 28. Themed on “Empowering Industries for a Connected Future”, the conference focused on hot topics – teleworking, low-code development, business globalization, big data and intelligent transformation – to comprehend the current trends of industry transformation and explore better collaboration models for win-win situation.

2020-11-05 10:32:58

Big data report on COVID-19 in the first three quarters of 2020

Research period
January 1 to September 6, 2020
Posts + Interactions
· 1.236 million posts detected related to COVID-19 (from Facebook, Instagram, YouTube, Telegram, Twitter, discussion boards, blogs and other social media platforms)
· Over 29.15 million comments left by netizens
· 330 million online interactions

2020-10-19 11:09:39

2 Important Notes on KOL marketing (To Avoid Public Relations Disasters)

Social media is pervasive, and the comments made by KOLs (key opinion leaders) on social media platforms have shown to have a considerable influence on people’s opinions and choices. This is an enormous contributing reason why KOL marketing has become popular and effective in recent years.

2020-10-14 12:09:24