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2 Important Notes on KOL marketing (To Avoid Public Relations Disasters)
Social media is pervasive, and the comments made by KOLs (key opinion leaders) on social media platforms have shown to have a considerable influence on people’s opinions and choices. This is an enormous contributing reason why KOL marketing has become popular and effective in recent years.2020-10-14 12:09:24
“Epidemic Index 3.0” was reported by mainstream media
Wisers released a “Epidemic Index 3.0” report on Sep, 2020 which analysed the big data with AI technology to provide the insights of online public opinion about lives under epidemic.2020-09-30 12:12:09
Epidemic Report 3.0: Big data Analysis of Online Public Opinion About Lives Under Epidemic
Hong Kong has been ravaged by COVID-19 over the past four months, with death toll passing 100. The Government launched a new round of Anti-Epidemic Fund, a whole-day dine-in ban, social distancing rules, and a voluntary universal virus test programme to cope with the pandemic, which has affected everyone’s daily life. The impacts of these policies were felt across all the seven key aspects of life, covering clothing, dining, accommodation, transportation, work, study and entertainment.2020-09-24 15:00:22
Universal Community Testing Programme: How 72 hours of public opinion data can provide unique insights
Study period: August 7th 12:00 am to August 9th 11:59 pm2020-09-22 15:06:46
Posts + Interactions: 3,286 related posts (including Facebook, Instagram, YouTube, discussion boards, blogs, etc.) + 282,772 interactions
Research target classification: Trend development
Methodology: This study uses Wisers’ artificial intelligence technology to conduct data mining, sentiment analysis, semantic analysis, keyword research and other processes.
The golden 72 hours: Wisers has conducted big data analysis for years. Our research has found that the first 72 hours after an incident or policy announcement is the best and easiest time to analyse public opinion on the Internet.