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WisersAnalytic
WisersAnalytic
Interpret the business value behind big data, drive improved business performance with business intelligence powered by in-depth data analytics
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Product Introduction
WisersAnalytics helps clients interpret the business value behind big data, drive improved business performance with business intelligence powered by in-depth data analytics. It provides clients full spectrum and comprehensive analytical insights solutions covering industry trend, brand performance, campaign effectiveness, KOL performance, and more. It helps customers enhance their brand value, explore market intelligence, support business decision-making and win the market.
Business Values
  • Brand Performance Tracing

    Brand Performance Tracing

    Through Omni-Media Index, comprehensively measure the performance of brands in online and offline media, and analyze the brands status in the industry from multiple dimensions to stay ahead of the competition

  • AI and Human Experience Integration

    AI and Human Experience Integration

    AI technology enables big data processing and basic analysis, coupled with the industry knowledge and experience of the professional analytic team, to help clients solve variety of business issues

  • Be Your Trusted Partner

    Be Your Trusted Partner

    Foster open communications to establish strong and long-term partnership with clients, exchange ideas to grow business together

Core Functions
  • Industry Competitive Environment
  • Brand Health
  • Media Intelligence
  • Influencer Selection and Impact
  • Campaign Effectiveness
  • Content Effectiveness
  • Crisis Development Analysis and Conclusion
Core Advantages of Products
  • Comprehensive Data Coverage from Omni-media Channels

    Comprehensive Data Coverage from Omni-media Channels

  • Industry-leading Knowledge Graphs

    Industry-leading Knowledge Graphs

  • Insights Empowered by Chinese NLP Technology

    Insights Empowered by Chinese NLP Technology

  • Professional Team of Data Insights Analysts

    Professional Team of Data Insights Analysts

Applicable Scenarios
  • Industry and Brand Monitoring

    Industry and Brand Monitoring

    • Hot Industry Topics

    • Industry Buzz Trigger

    • Brand Health

    • Competitive Brand Digital Performance

  • Campaign and Media Effectiveness

    Campaign and Media Effectiveness

    • Competitive Campaign Ranking

    • Pre/In/Post Campaign Analysis

    • Media Landscape Overview

    • Top Publishers Channels / Social Accounts

    • Owned Media Efficiency

  • Influencer Performance

    Influencer Performance

    • Influencer Strategy by Brand

    • Fans Engagement Efficiency

    • Influencer Zoom-In

    • Content / Topic Analysis

  • Other Ad-Hoc Analysis

    Other Ad-Hoc Analysis

    • Content Effectiveness

    • Crisis Development Analysis and Conclusion