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- Which behavioural characteristics of consumers should be mastered?
- How should industry and corporate brand performance be evaluated?
- How should brand enthusiasm and reputation be mastered anytime?
- How should market intelligence of the industry be monitored?
Buzz monitoring for competitors' products
Real-time tracking analysis of brand's activities
Press release monitoring
Market intelligence monitoring
Collect market intelligence of the industry with omni-network data access
Consumer
Consumer insight
User insight
AIDA ranking
Brand
Industry hot spot observation
Reputation performance
Product
Product reputation insight
New product survey and research
Product and service insight
Sales and marketing
Activity impact
Media impact
E-commerce analysis
Wisers Media Centre
Omni-network public sentiment monitoring anytime covering oneself, competitors' products and industry
Wise BI
Smart and in-depth data analysis, with easy explanation on sales and marketing data and assisting decision-making
Wise Influencer
Data pre-test, impact monitoring, KPI evaluation, getting comprehensive KOL sales and marketing data
Wise Search
In-depth data business insight
Wise Hot Buzz
Consolidate the hottest topics of the entire network, commencing daily online information intake for industry experts
Wise Event Analysis
Provide easy explanation on communication track and impact of events, enabling a full grasp on communication dynamics and trend
Data: Data coverage featuring remarkable depth and breadth
740,000+ Raw information sources
100+ Billion historical data
100+ Million real-time data delivery
Information: World-leading data governance capability
Natural language processing
Image identification
Video analysis
Knowledge: Knowledge maps covering 14 major industries
In-depth knowledge maps covering a wide range of vertical industries
In-depth data business insight
Benchmarking for 10 major industries, AIDA consumer insight model and social media filter model etc.
Business decision-making solutions based on years of expertise in the industry
Wise Business Analytic Solution
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Rich Chinese Data Asset Base• Raw Data: Massive data resources
• Information: Leading data governance capability
• Knowledge: Industry data correlation capability
• Insight: Capability for in-depth business insight based on big data analysis
• Wisdom: Business smart decision-making solutions -
World-leading AI Intelligence Engine• World-leading Chinese NLP technology
• Out-of-the-box AI business model matrix
• 25+ International invention patents
• 100+ AI and big data experts as team members -
Life-cycle Data Governance System• One-stop data management and analytical platform
• Seamless access to comprehensive data
• Industrial level data process SOP
• Real-time unstructured data processing
• Smart big data governance platform
• 360-degree multi-dimensional data analysis, with one-click for deployment and cloud-native feature -
Business Decision-making Solution Driven by AI• Based on sources from omni-media data insight
• AI-empowered business insight platform
• In-depth interpretation and strategy solutions by industry experts
• Life-cycle professional consultancy services