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- How should public relations practitioners master brand dynamics?
- How should media investment effectiveness be evaluated?
- How should health conditions of brand be mastered?
- Does communication content involve market enthusiasm?

Public relations monitoring
Brand's public sentiment monitoring
Competitors' public sentiment monitoring
Negative pre-alert and crisis tracking
Industry market intelligence collection
Industry hot spot observation
Industry topic involving heated discussions
Industry sales and marketing hot spot
Industry buzz boosting factor
Product reputation observation
Product enthusiasm analysis
Product reputation analysis
New product discovery
Media investment
KOL selection and impact evaluation
Media impact monitoring
Performance evaluation on brand collaboration and sponsor
Reputation performance
Corporate brand favourite level
Corporate brand image
Corporate reputation index
Brand positioning
Market hot spot tracking
Brand positioning adjustment
Wisers Media Centre
Omni-network public sentiment monitoring anytime covering oneself, competitors' products and industry
Wise BI
Smart and in-depth data analysis, with easy explanation on sales and marketing data and assisting decision-making
Wise Influencer
Data pre-test, impact monitoring, KPI evaluation, getting comprehensive KOL sales and marketing data
Wise Search
World-leading Chinese media information and business intelligence database, with quick securing of news and information closely related to business
Wise Hot Buzz
Consolidate the hottest topics of the entire network, commencing daily online information intake for industry experts
Wise Event Analysis
Provide easy explanation on communication track and impact of events, enabling a full grasp on communication dynamics and trend
Data: Data coverage featuring remarkable depth and breadth
740,000+ Raw information sources
100+ Billion historical data
100+ Million real-time data delivery
Information: World-leading data governance capability
Natural language processing
Image identification
Video analysis
Knowledge: Knowledge maps covering 14 major industries
In-depth knowledge maps covering a wide range of vertical industries
In-depth data business insight
Benchmarking for 10 major industries, AIDA consumer insight model and social media filter model etc
Wisdom: Business decision-making solutions based on years of expertise in the industry
Wise Business Analytic Solution
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Rich Chinese Data Asset Base
• Raw Data: Massive data resources
• Information: Leading data governance capability
• Knowledge: Industry data correlation capability
• Insight: Capability for in-depth business insight based on big data analysis
• Wisdom: Business smart decision-making solutions -
World-leading AI Intelligence Engine
• World-leading Chinese NLP technology
• Out-of-the-box AI business model matrix
• 25+ International invention patents
• 100+ AI and big data experts as team members -
Life-cycle Data Governance System
• One-stop data management and analytical platform
• Seamless access to comprehensive data
• Industrial level data process SOP
• Real-time unstructured data processing
• Smart big data governance platform
• 360-degree multi-dimensional data analysis, with one-click for deployment and cloud-native feature -
Business Decision-making Solution Driven by AI
• Based on sources from omni-media data insight
• AI-empowered business insight platform
• In-depth interpretation and strategy solutions by industry experts
• Life-cycle professional consultancy services
