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Monitor and analyse product, corporate and competitor coverage across the Greater China market

mediaWise puts customized media monitoring and analysis tools at your fingertips. Media content from across Greater China is received directly from publishers and tracked in virtually real time. Results can be tracked, edited and analysed using a suite of tools designed specially to leverage Wisers' unrivalled archive for corporate communications and public relations professionals.

Communicators in the commercial or public sector can harness the power of mediaWise to keep abreast of multiple issues and trends simultaneously and provide updates to key stakeholders. mediaWise enables communicators to make media relations and public affairs programs measurable and responsive to business needs.

For public relations agencies and communications consultancies, mediaWise is a mission-critical tool that systematically tracks coverage, competitors and trends for multiple clients.

Agencies and consultants can use mediaWise to access media content and analysis that helps clients refine communications strategies and messages. New business pitches are enhanced with access to Greater China' s most comprehensive and updated archive of news, while productivity is increased on a daily basis by freeing account teams from routine media monitoring tasks.

Why mediaWise?

Greater China' s widest breadth of coverage, monitored continuously. A 88-million article news archive offers unrivalled breadth and depth of Greater China news reports and feature articles, updated every day, direct from more than 1,500 content providers and 500-plus top tier websites.

On time, in format, every day. Content is uploaded as early as 8.00am local time on the same day for major daily media and within 24 hours from publication time for other news sources, enabling early alerts to clients and stakeholders. Text and image article views enable fast delivery of content without compromising understanding of article impact and context.

Online distribution and archiving. All monitored content is stored online and sorted according to predefined criteria most commonly used by communications professionals, including companies, brands, events and media segments. For end-user organizations, content can be sorted according to business division and product segments. For PR agencies segmentation by client is also supported.

Reporting and analysis for insight. mediaWise provides access to a full suite of tools in one integrated, easy-to-use platform. Communications executives can assign company specific attributes to each article – such as tone, message or advertising value equivalent – for future analysis on the fly.

Legitimate and attributable content. Wisers delivers relevant news information, accurately filtered and categorized according to flexible parameters, from verifiable and recognized sources.

Key Features

	Online dashboard. The mediaWise consolidated dashboard is an intuitive entry point for the wealth of insight that mediaWise provides, and provides an immediate glance at the most important breaking news and automatically updated analysis.
	Translations and synopses. Users can add translations, synopses and commentaries as they need. They can also change article attributes, using a system of intuitive graphic icons for quick sorting and prioritization.
	Coverage summaries and reporting. mediaWise generates clear coverage summaries and multi-variable charts that bring to to life trends and results over time. A wide variety of filters and analytic tools are available, along with customized graphs and charts.
	User-defined analysis. mediaWise is designed to let users record and report on coverage according to their own criteria, including message, tone, slant and impact.
	Rapid report generation. News summaries, reports and messages can be downloaded, stored on the platform for easy user access or printed,
	Security and confidentiality. Password protected accounts keep all data secure and confidential, enabling access only by authorized personal.
	Analytical service and support. Thorough analytical and charting tools allow media exposure measurement, and various analysis reports as required.
	Value-added services. Email Alert functions allow integration of external information with corporate mail systems, and image viewer functions allow abstraction in original formats.

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