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In China, knowledge is power. Intelligence about breaking news,
market segments, public opinion and competitor activity is the key to developing more effective
marketing strategies, communications responses and ultimately business competitiveness.
Wisers is the leading provider of time sensitive and mission-critical information from
Greater China. Our services and solutions are based on core competencies in:
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Content: Everything you need to know... as it happens
Every day, more than 200,000 new articles are received and uploaded to our databases, often hours
before any other information source - often before the publications even hit the street. If it' s
happening in Greater China, Wisers has it covered.
Wisers maintains relationships with about 1,600 key titles, websites, and other top-tier
content publishers serving the Greater China market. These include:
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People's Daily, China Business Times, Economic Daily and Xinhua Economic News in
the Mainland; |
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Hong Kong Economic Times, South China Morning Post and Apple Daily in Hong
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China Times, Commercial Times and United Daily News in Taiwan; |
as well as thousands of specialist business and consumer titles and trade journals. The result
is an unmatched breadth and depth of content totalling more than 150 million individual
articles, dating back to 1979 and accelerated at a pace of average 200,000 news articles per
day.
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Technology: The power to put information to work
Wisers' commitment is to enable companies and individuals make effective decisions based on
relevant market information. A heritage originating in the Chinese University of Hong Kong,
combined with close relationships with mainland universities, ensure the team at Wisers has access
to the latest state-of-the-art information technology. It is against this backdrop that Wisers'
has premium knowledge management technology tools that it puts to work in the Greater Chinese
context.
Wisers offers much more than simple aggregation of articles and news sources. Its proprietary
Electronic News Media and Publishing System (ENMPS) converts a huge
range of simplified and traditional Chinese content into a single searchable and flexible database.
While most Chinese search engines use a character-based keyword search, Wisers'
Information Processing On Chinese (IPOC) search technology enables
searching by phrases, taking into account the semantics and context that are vital to effective
searching in Chinese.
Whether searching for complex terms and nuance in Greater China news coverage, or more simply
needing to stay on top of breaking news, Wisers provides the technical power to put market
information to work for you.
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Value-added Services: Flexibility to transform information into knowledge
Wisers has a strong in-house editorial team, all of whom come from strong background in journalism
and are familar with local and regional current affairs. Located across various parts of Greater
China, the team members provide premium analytical and editorial services to clients.
Working in conjunction with dedicated account servicing teams, our editors take care of
customers' requests for specific types of information by putting together tailor-made solutions.
Wisers' team of editors constantly refine profiles to ensure that our clients' information are
keeping pace with whatever changes occur in their business environment.
As befits a market where the answer is seldom black or white, Wisers' approach is based on
flexibility and responsiveness to customer needs. Tell us your needs and we will provide a one-stop
information solution.
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24x7 Operations: Real time responsiveness to changing markets
In any fast changing market, timeliness is the name of the game. Wisers' solutions enable
organizations to stay abreast of markets, competitors, issues and breaking news in real time.
News from key sources is delivered the same day, often before the print media hit the news
stands in their home markets. Articles are available for analysis immediately, anywhere, via the
web, including simultaneous access from multiple sites.
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"The fast, accurate and comprehensive WiseSearch database and information engine serve us well in
obtaining medical, social and economic news report..."
PR Affairs Department
Hospital Authority
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"Knowledge is power."
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Francis Bacon
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